Hi there
I am Neda
I bring together 13 years across industrial design, digital UX, and product development. My work has always balanced user needs and business goals with technical feasibility, a habit shaped by years designing physical products that had to actually get built.
I specialize in simplifying complex workflows through detailed user flows and an AI-native approach. I use AI tools as a force multiplier to accelerate prototyping and exploration, while applying my own judgment to ensure quality and architectural integrity. That efficiency lets me focus on what matters: solving intricate problems and building scalable design systems for high-trust platforms.

Enriched UX
A multidisciplinary background
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Before UX
Products I designed and successfully launched
From 2014-2021

Outside of work
Basketball lover 🏀



Art gallery visits & photography 📸🏛




Education
M.A Design & Sustainable Innovation
SRH University of Berlin, Germany,
GPA 1.5 = First Class Honours UK
Master's thesis 1 = First Class Honours UK
M.A Industrial Product Design
University of Tehran, Iran,
Top-ranked national university,
GPA 18.47/20= First Class Honours UK
Master's thesis 1 = First Class Honours UK
B.A Industrial Product Design
University of Art, Tehran, Iran,
Ranked 23rd out of 300,000+ applicants
in the national exam,
Master's thesis 1 = First Class Honours UK

Certificates
Generative AI for UI UX Design
IBM, Coursera, May-Jul 2026.

Google UX Design
Coursera, 7-course, 2022.

















