Hi, I'm Neda, Senior product designer
I turn complex, ambiguous systems into obvious products
13+ years designing digital & physical products across AI, SaaS, and analytics platforms. I design from the whole system, not just the interface.
1. Deep dive into process & problem solving
Full ownership of an AI-powered analytics platform at Enode, spanning B2B & B2C, used by 145,000+ users. 2024-2026
Designing scalable analytics systems
Performance data existed but was scattered. I designed the interaction rules and visuals for five analytics modules, built around the questions users actually ask.
New feature,
driven by insight
Performance trends were easy to see, but comparing two specific reps wasn't. I proposed and designed the feature, validated before a single screen was built.
Building
design system,
Restructuring IA
Built a company wide design system and restructured the IA across 3 platforms, from tokens to governance. Release cycle reduction -80%, Faster shipping, and the legacy platform retired cleanly.
2. Other selected work
CHECKTURIO · STARTUP · BERLIN . 2023
Optimizing fleet management
Designed and shipped a B2B SaaS solution for end-to-end fleet asset management powered by AI. Usability rose 48.9%, customer acquisition grew 18%, 20+ features shipped.
KAMJACHOOB · TEHRAN . 2020
A market-leading furniture collection
Designed a collection for one of Iran's top 5 furniture companies, from discovery through production, and it became their top seller.
