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Optimizing fleet management

B2B SaaS solution for efficient end-to-end fleet asset management powered by AI. 

Checkturio Startup, Berlin, Germany

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Selected challenges

When I began my role at Checkturio, the initial product had been developed just 6 months prior, presenting numerous challenges. My primary objective entailed identifying these obstacles and initiating collaborative efforts with stakeholders to systematically tackle them. Through iterative processes, I focused on enhancing the usability of both the mobile and web apps.

CHALLENGE 01

Information architecture

 Define functions

I started by gathering insights from stakeholders in fleet management. Then, I organized these insights into clear menus and features for both apps, ensuring users can navigate smoothly.

What I gathered

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Identifying key metrics

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Information architucture

I organized the main page, sub-pages, and important functions in the web app based on how users move through it, ensuring a clear hierarchy for easy navigation.

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Before

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After

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1. Seamlessly integrated new functions into main and sub-menus
2. Consolidated similar content into clear and cohesive categories
3. Standardized button text for consistent user experience

CHALLENGE 02

UI & visual design

Design identity

I crafted a cohesive primary color scheme, drawing inspiration from the logo design, to ensure visual consistency across all products.

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  • Colors style
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  • Buttons style
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I refined components and updated the design system with refreshed UI designs: (selected examples)

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Custom visual labels

To address the challenge of multiple pages containing extensive data, I designed custom visual labels for main pages, specifically tailored to each page's content. These visual cues enhance user understanding and make navigation more intuitive, ultimately improving usability and user-friendliness.

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Selected redesigned-wireframes

Before

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After

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CHALLENGE 03

User flow & usability

User scenario

I identified common usage challenges by outlining typical scenarios and providing drivers' actions to achieve their goals efficiently.

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  • Paper wireframing 
Improving usability

1. Homepage revamp: Introduced new features like a search bar and filters, categorizing and displaying them to improve usability.
2. Enhanced navigation bar: Implemented a tab bar featuring "All" and "Saved" vehicles with a visible counter on the homepage for streamlined access.

Before

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After

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Grouping similar functionalities:

  • Filter

  • Search bar

  • License plate number scanning

Moved the "Saved" page to the tab bar for easier access and improved usability.

Organizing functions

1. Introduced a new "Create report" CTA button, clearly distinguished from other actions.
2. Restructured report types into unified radio buttons on a separate screen for clarity.

3. Organized and prioritized vehicle information within the vehicle overview section for easy reference.

Before

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After

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CHALLENGE 04

Workflows design

Customer's checklist

I created and designed a checklist flow featuring images displayed in a sequence, tailored to the customer's demands and the requested algorithms (Duration: 1 day)

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Workflows 

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Design

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Checklist creation flow

I created and designed workflows for desktop users, to create checklists, edit and publish them to the mobile app, or archive them. (Duration: 1 week)

Report creation flow

I designed intuitive workflows for desktop users to create damage reports step-by-step, ensuring ease of use and alignment with the product's identity. (Duration: 1 week)

Selected designed-flow

CHALLENGE 05

Web dashboard

Identify key metrics

I listed all possible information that could be displayed and created a sublist of dimensions.

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Critical thinking
How important is information

Grouped and generalized metrics into components, so we could address a lot of metrics within reusable components.

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How actionable is information

Defined actions for those metrics, e.g. damages created in the last 7 days should lead to a table with damages filtered out.

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Design & solution
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Business goal achievement

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Reflection

© 2026  by Neda Mokarami

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